Whatever you put on your website or social media – you will only succeed and get interaction if the content is of high quality, relevant and interesting to your audience. It has to have a purpose! That’s the rule for both text and visuals. This is why it is imperative that you know your audience.
First of all you want people to like, comment and interact with your social media content. But your real goal is to get people to share it! This is how you expand beyond your own online community and reach people that would otherwise not know about you.
And at this point it is important to mention WATERMARKS! You don’t watermark photos to annoy people but simply so people know who the source is and can trace it back to you.
I don’t usually recommend watermarking photos that are on your own page even though I do it for my work. The reason is simple. If someone shares your photo on social media – depending on how they do it the photo loses the link to the source – you. Therefore no one can trace it back to you and you will not get increased traffic to your pages.
An example of how your content can get you inbound links. I posted a photo of a Silat practitioner on my instagram page and hashtagged away. Because this is a fairly small Martial Arts community one of the main representatives of that Artform picked it up and shared it. Now they have a following of about 18K (!) compared to mine of about 300 at that time. Needless to say the photo got about 1000 likes on their page and as a result of the linking back I gained almost 100 new followers on my page.
To summarize it
- You need quality content that reflects your academy
- You need to know your audience and how to reach them (time of day, what interests them, keywords, content..)
- You need to make sure people know who the source is (you) and that they can find you
VISUAL DYNAMICS 1 – YOUR COMPETITION IS NOT WHO YOU THINK IT IS
VISUAL DYNAMICS 2 – A PICTURE SAYS MORE THAN 60’000 WORDS
VISUAL DYNAMICS 3 – CONTROL YOUR VIEWER’S EMOTIONAL RESPONSE
VISUAL DYNAMICS 4 – IS YOUR CONTENT WORTH SHARING
VISUAL DYNAMICS 5 – KNOW YOUR AUDIENCE
VISUAL DYNAMICS 6 – HOW STRONG IS YOUR VISUAL IDENTITY